I'm Carla, UX/UI Designer
I help B2B SaaS teams turn complex flows into clear, usable products.
What I do
From early research to polished interfaces. Here's where I can help:
Research & Discovery
Interviews, usability tests, synthesis. I find out what's actually broken before designing anything.
UX & Interaction Design
Flows, wireframes, prototypes. I work in Figma from concept to hi-fi.
Experienced in B2B SaaS
Dealership software, CRMs, AI tools, energy platforms. I'm comfortable with complexity.
Selected Work
AI Communication Classification
Borealis AI
Accelerating Custom Page Creation for Dealerships
360.Agency
Finance & Insurance Form Manager
Desking 360
Vehicle Detail Page Re-Design
Showroom 360
CRM Dashboard Re-Design
CRM Delta
CRM Desktop & Mobile MMS Feature
CRM Delta / CRM Mobile
Who I am
Since 2015, I've helped startups and B2B companies solve design problems that go beyond aesthetics, working across food tech, automotive, and energy.
I like to work close to the problem: talking to users, questioning assumptions, and building products that actually make sense. What I love most about UX is that it's fundamentally about people and it's the bridge between technology and human behaviour.
Let's work together
Have a project in mind or just want to say hello? I'd love to hear from you.